Context Aware Encoding incorporates machine learning to deliver great viewer experience and reduce storage and bandwidth
costs by up to 50 percent
SINGAPORE, May 30, 2017 /PRNewswire/ — Brightcove (NASDAQ:
BCOV) announced at its user conference, PLAY, the beta availability of Context Aware Encoding, a new video compression technology
that lowers the total cost of ownership and improves video quality. Context Aware Encoding uses machine learning and deep video
analysis to achieve optimum quality for each video with the fewest bits necessary. This patent-pending approach to transcoding
enables Brightcove customers to maximise visual quality while reducing storage and delivery bandwidth requirements by up to 50
The release of Context Aware Encoding addresses two mandates in Brightcove’s Manifesto for Transforming the Experience and Economics of Online Video in 2017. The technology
radically improves the user experience publishers can deliver to their viewers by improving video experiences for
users in situations where bandwidth is limited. Unlike other encoding solutions, the Brightcove technology takes into account the
broader context of the video experience, creating a custom encoding profile tailored to the combination of each individual
video’s content complexity and viewing environment. The result for viewers is a higher quality video that starts up faster and
Reducing video operations and delivery costs by up to 50 percent is another focus for Brightcove in 2017. For
Brightcove’s media customers that are managing hundreds of videos and millions of streams, the cost savings on storage and
bandwidth are meaningful. By reducing the number of renditions created and automatically adjusting the bitrates, Brightcove
estimates that for many customers, cost savings on storage can approach 50 percent, and on average 40 percent on bandwidth.
Context Aware Encoding analyzes each individual video and optimises it for the target device and bandwidth profiles. The
technology then optimises video parameters such as resolution and framerate, and codec parameters like bitrate, codec profile and
level, and creates the appropriate adaptive bitrate (ABR) ladder from this. By contrast, content-based approaches perform
analysis to choose a more optimal bitrate from an existing ABR ladder.
“Context Aware Encoding provides more bang for the bit to Brightcove Video Cloud customers,” Anil Jain, executive vice
president and general manager, Media Business Unit, Brightcove, said. “In keeping with the manifesto that we’re living by in
2017, we’re proud of this new technology that simplifies the transcoding process and delivers on the promise to greatly enhance
the user experience and significantly cut operational spend.”
Current Brightcove Video Cloud customers interested in participating in the Context Aware Encoding beta program can contact Brightcove: firstname.lastname@example.org .
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetising video
across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated
with publishing, distributing, measuring and monetising video across devices. Brightcove has thousands of customers in over 70
countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
Radha K Raman