April 12, 2024

Cumbria Health on Call announces rebrand

Upon this change, the service will also move to a new administrative site at Rosehill in Carlisle.

Susan Blakemore, chief executive of the soon-to-be-called Cumbria Health, said the rebranding work started last year to reflect a more varied service and involved working with Cumbrian marketing company H&H Reeds.

Staff insight from focus groups and surveys helped shape the rebrand, she said.

There is also a new logo, which Ms Blakemore said is a “nod to our original red ‘C’, but with a new look and no longer limited to a clock which previously reflected only the out-of-hours part of our service,” and now represents a flowing line.

News and Star: Logo changeLogo change (Image: Cumbria Health)

She concluded: “We are excited to launch our new name as we continue to grow our strong and responsive service for the benefit of the patients that we serve.”

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