June 16, 2024
Technology

How Red Sea Global Redefines Luxury Ecotourism with Connectivity and Smart Technologies [Case Study]


The future of tourism and hospitality leverages connectivity to provide a seamless guest experience from the moment you reach your destination. In alignment with the Kingdom of Saudi Arabia’s Vision 2030 initiatives, Red Sea Global (RSG) is reshaping international luxury tourism by combining connected technology with an unwavering dedication to sustainability and conservation. Red Sea Global, a developer wholly owned by the Saudi Public Investment Fund, has opened two resorts so far, served by a dedicated international airport on the west coast of Saudi Arabia. Recognizing that a seamless vacation experience requires connectivity at every step, RSG set out to build premier resorts with high-performing networks and smart technologies. RSG took on this challenge while meeting rigorous global environmental standards – remaining carbon-neutral, using 100% renewable energy, and ensuring 30% net positive conservation benefits by 2040 ​​by planting 50 million mangroves and 30 million trees.

Situation

Red Sea Global has opened its first two resorts at The Red Sea destination: The Six Senses Southern Dunes resort and the St. Regis Red Sea Resort at Ummahat Island, which will be joined soon by Nujuma, a Ritz-Carlton Reserve. These resorts are reachable using The Red Sea International (RSI) airport and will be joined over the next 18 months by another 21 resorts across The Red Sea and AMAALA destinations.

In order to provide a seamless guest experience at their resorts and airport, Red Sea Global needed to guarantee high-performing connectivity while being mindful of sustainability and environmental preservation. The 5G network build-out had to provide comprehensive coverage and fast speeds across the diverse terrain that includes beaches, dormant volcanoes, mountains, and deserts. RSG aimed to integrate robust 5G infrastructure to enable several guest experiences. This included vacation essentials such as media streaming and multimedia sharing on social media platforms. Further, RSG wanted to enable luxury amenities by leveraging smart technologies and harnessing Internet of Things (IoT) capabilities. Managing this 5G build-out while upholding rigorous sustainability standards required unique network deployment strategies and consistent monitoring.

Read the full case study here (available in English and Arabic).

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