OpenAI has snapped up personal finance startup Hiro, taking on its full team as an acquihire.
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Founded in 2023, Hiro offered AI-powered financial planning for consumers. Users entered financial information like salary, debts, and monthly costs, and the app modeled different what-if scenarios to help them make financial decisions.
The firm, which was backed by Ribbit, General Catalyst and Restive, claims to have helped clients plan for and manage more than $1 billion in assets.
“Starting today, Hiro is no longer accepting new signups,” says founder Ethan Bloch. “The Hiro product will stop functioning on April 20, 2026 and all data will be deleted from our servers on May 13, 2026. Existing users can export all of their data from settings until May 13, 2026.”
Bloch told Business Insider that Hiro was the 15th project he launched, having started as a tech entrepreneur when he was a 13-year-old. The first 13 failed, he said. He sold No. 14, Flowtown, a social media SaaS tool launched in 2009, for $4.5 million and sold his digital banking startup Digit for about $230 million.
Terms of the transaction with OpenAI were not disclosed.
The deal with Hiro follows the October acquisition by OpenAI of AI-powered personal finance app Roi.
