Joshua Koran
KERV.ai has appointed adtech veteran Joshua Koran as chief product and technology officer, adding a longtime digital advertising and audience intelligence executive as the company expands its AI-powered platform for interactive and commerce-enabled video experiences.
Koran will oversee KERV.ai’s global product and technology organization, leading development of the company’s next generation of contextual video analysis, media optimization, and commerce-focused advertising products across connected TV, streaming, and digital media channels.
The appointment comes as advertisers, publishers, and streaming platforms increasingly seek alternatives to traditional audience targeting models, placing greater emphasis on contextual intelligence, measurable engagement, and commerce-driven outcomes. KERV.ai has positioned itself around analyzing video content at the scene and frame level to identify moments of heightened viewer attention and connect those moments to relevant advertising and shopping experiences.
Based in Silicon Valley, Koran brings more than three decades of experience in advertising technology and digital media. He has held leadership positions at InMarket, Criteo, Zeta Global, Sizmek, Turn, AT&T AdWorks, and ValueClick, helping build products focused on audience intelligence, media optimization, and performance advertising.
His technical background includes 26 patents related to digital marketing, consumer intent analysis, and content optimization technologies. He also played a role in industry privacy and transparency initiatives, helping co-architect the AdChoices and Transparency and Consent Framework (TCF) programs that allow consumers to manage advertising personalization preferences.
More recently, Koran has chaired the governance working group for AdCP, an emerging decentralized framework designed to give media owners greater control over digital advertising transactions and data flows.
At KERV.ai, his focus will include expanding the company’s contextual enrichment capabilities, advancing creative optimization tools, and developing AI-powered planning and analytics agents designed to help advertisers and publishers better understand performance across premium video environments.
The company said it plans to invest further in automation tools that provide greater transparency into media performance and generate strategy recommendations and reporting through natural-language interfaces. Those efforts are aimed at helping brands and media companies manage increasingly complex advertising ecosystems while improving operational efficiency.
“I am thrilled to be joining KERV.ai at this crucial ecosystem inflection point,” Koran said. “KERV.ai is the undeniable leader in transforming passive video into interactive commerce by identifying high-value moments that align to consumer intent.”
Chief Executive Officer Gary Mittman said the appointment supports the company’s broader strategy of making video advertising more interactive and measurable as connected television platforms evolve.
“Joshua will help us unlock true commerce and advertising interactivity within and around the viewing experience at scale,” Mittman said. “As TVs increasingly adopt the same dynamic functionality that consumers expect from the web, his expertise across media, adtech, and data will help accelerate our ability to continue delivering the next generation of immersive, shoppable, and outcome-driven advertising experiences.”
The hire follows KERV.ai’s recent launch of its Moment Match Engine and a partnership with Canela Media, initiatives aimed at expanding the company’s presence in the growing connected TV advertising market.
KERV.ai’s platform uses proprietary video recognition and metadata analysis technology to evaluate content frame by frame, enabling brands and publishers to create interactive experiences tied directly to specific moments within video programming. As streaming platforms seek new monetization strategies and advertisers push for stronger performance metrics, technologies that connect content, commerce, and consumer intent are becoming an increasingly important part of the media technology stack.
