These capabilities could provide Barclays with enhanced visibility into customer behaviour and deposit patterns, enabling more targeted product development and improved customer retention strategies.
“As Barclays positions itself for its next phase of growth, FIS is helping the bank to unlock quick, measurable value throughout its modernisation programme,” says Andrew Beatty, Head of Global Banking Cores at FIS.
“From faster product innovation to smarter, AI-powered insights and reducing risk along the way, FIS and Barclays are stepping boldly into the future. After all, modernisation isn’t a destination – it’s a continuous journey.”
Strengthening digital banking credentials
In recent years, Barclays US Consumer Bank has cultivated an online banking footprint centred around convenience and trust.
Its deposits business complements its co-branded credit card portfolio, serving approximately 25 million cardholders across partnerships with 20 leading travel and retail brands in the US.
This dual-line strategy could enhance customer loyalty and deepen engagement across multiple financial touchpoints, creating cross-selling opportunities and improving customer lifetime value.
The extended partnership with FIS therefore strengthens Barclays’ position as a digital-first bank, utilising fintech infrastructure to meet evolving demand for secure, agile and scalable banking services.
The relationship demonstrates how traditional banks are increasingly competing on technology capabilities rather than legacy infrastructure advantages.
