WhiteBIT, Europe’s largest cryptocurrency exchange platform in terms of traffic, has extended its partnership agreement with FC Barcelona for a further five years, until 2030, and will continue as one of the club’s Global Partners and its Official Cryptocurrency Exchange Partner.
This strategic alliance will continue to bring together the crypto world and FC Barcelona to set new standards for how technology is integrated into global ecosystems and how the future relationship between digital finance, fans and sport takes shape.
WhiteBIT will maintain its brand association with FC Barcelona’s men’s football first team, women’s football team, basketball team and the Barça Innovation Hub (BIHUB).
At the heart of this collaboration—which began in 2022—is a shared ambition to make cryptocurrencies a practical, everyday tool for millions of fans around the world. In this context, both brands will work on new initiatives in fan engagement, digital education and interactive experiences, with the aim of reducing the gap between technology and a global audience.
Statement from Manel del Río, Corporate Director at FC Barcelona:
“Continuing to count on WhiteBIT as a partner over the next five years reinforces FC Barcelona’s commitment to strategic alliances with globally leading companies. This renewal highlights the strength and appeal of our brand, as well as our ability to connect with innovative sectors. In this case, the cryptocurrency sector, a growing field with significant strategic potential for the coming years.”
Statement from Volodymyr Nosov, President and Founder of W Group, which includes WhiteBIT:
“Our mission is to support the mass adoption of crypto by bringing technology to everyone, everywhere. Together with Barça, we are taking crypto beyond the industry and into everyday life—creating experiences that millions of fans can actually use. This is how adoption happens.”
